Luxury, trend, and fashion zeitgeist – since 1965, AIGNER has represented craftsmanship, the highest quality, and timeless design. Over the years, the brand has evolved into an international luxury brand that has fans all over the world and has created a signature handbag with the “Cybill“ bag.


Every season, AIGNER surprises with a new striking campaign: in the Spring/Summer 2023 collection „Panta Rhei“, model Georgia May Jagger – the embodiment of the cool London girl – is the new campaign face. She represents a new, younger generation of international personalities and presents the highlights of the collection in her very own style. The collection also unites different design trends, combines the old with the new, and celebrates a harmonious togetherness in which there are no limits to the imagination and everything is in flow.


AIGNER’s core competencies lie with leather bags and accessories. Every season the design team led by Creative Director Christian Beck creates bags for fashion lovers which also have the potential to become real classics. In addition, the matching product variety ranges from jewellery & watches, glasses, shoes, women’s & menswear to kid’s clothes – all of the above being acquainted license partners.


The label has also set foot at international fashion weeks: twice a year AIGNER presents its newest fashion and leather designs in Milan. It is here that from 2009 on, Head of Design - Christian Beck, reveals his inspirations for the upcoming season with elaborate looks and exclusive bag models.

AIGNER’s vision is directed to the future while proudly looking back on a rich history. Back in the 1930s, when the Hungarian-born Etienne Aigner celebrated his first success at the Haute Couture shows in Paris, no one could have guessed it would be his first step towards establishing one of the most famous luxury and lifestyle labels of today. That was the beginning of his success story: followed by the presentation of his own collection in New York in the 50s – which first carried the typical A logo shaped like a horseshoe – it brought him further to Munich. It was there, that Etienne Aigner met Heiner H. Rankl, a businessman with just as much unmistakable sense of the future, as well as an appreciation for tradition. Therefore it comes as no surprise that Munich was the place of birth for the cult label AIGNER in 1965.


What persisted throughout the time is the devotion to luxury the love for the product itself and of course the internationally infamous horseshoe logo. Until today the evolution of the brand is marked by flexibility and steady expansion of its DNA in combination with the fashion zeitgeist. AIGNER remains faithful to its values and principles by creating a timeless product, while nevertheless counting on innovation and setting trends as it did with its signature bag “Cybill”. It embodies the clean, elegant design language of the brand like no other.

AIGNER is presented in 80 mono-brand shops worldwide. Etienne Aigner’s life’s work – since 2008 in the hands of management CEO Sibylle Schön – is now a global luxury label, represented in 19 countries. In addition to the markets of Europe, Asia, and the Middle East, AIGNER has also owned the brand rights for North and South America since 2022.